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INTERNET STRATEGY
The Internet has the potential to radically
change the way people live and work. A few years ago, many
company executives dismissed the Internet as a fringe technology
with limited business potential. They started to change their
minds with increasing evidence that individuals and businesses
world-wide were racing each other to get connected and establish
an Internet presence.
Today, the mood is changing. The hype around the Internet
is subsiding and company business managers are beginning to
expect Internet projects to provide the same real return expected
of their traditional business investments. Companies are using
the lessons learned to develop second generation web sites.
This time round, the aim is getting value out of what could
be a significant investment rather than simply putting up a
site at the lowest possible cost. The top priority is not always
a marketing site: now, there is also emphasis on building customer
or supplier loyalty; reducing the costs of doing business;
providing new virtual products; or running a virtual global
organisation. Even marketing sites are now becoming more focused,
either on customers (and sometimes a particular group of customers),
the investment community or potential employees each of whom
has different information needs, uses different discourses
and is attracted by different magnet mechanisms.
Companies don't develop strategic Internet applications by
accident or by delegating their Internet responsibilities to
a programmer in the IT department. Instead, astute business
executives go through the formal steps of understanding the
potential of the Internet; analysing its potential impact on
their industry and company; reviewing company strategies; and
developing Internet strategies and implementation plans expected
to deliver a real return on investment and give competitive
advantage.
The challenge for companies is formidable:
to choose the appropriate Internet web site applications and
to implement them successfully, against a background of kaleidoscopic
change. MARSER's Internet Strategies aims to help you meet
that challenge in a structured, methodical way.
We are ready when you are...
call, click or knock on our door.
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Telephone: 561.228.1485
Fax:
561.228.1887
E-mail:
info@marser.net
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