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BRAND DEVELOPMENT [=] BRANDING
Brand development is by no means a new idea, today consumers
have more access to information and more choices than ever
before. The result is higher expectations, and the brand’s
message must captivate the consumer immediately. Companies
seeking to experience long-term success will have to create
the most compelling, relevant, and consistent brand experiences
for their customers
Standing out amid your competitor’s
voices can be challenging in today’s crowded marketplace.
We find this to be shockingly true each time we read a magazine,
watch the television, or surf the internet. As a result,
businesses need more effective ways of increasing brand
awareness and more importantly, create brand loyalty. One
of the most important tasks involved in ensuring a brand’s
success, is to develop an effective branding strategy.
To successfully position your brand above your competitor’s
continuing fight for your customers, you must develop a brand
proposition that when conveyed in marketing and advertising
campaigns, will provide an attractive, unique, and relevant
message to current and potential customers. In addition, this
proposition must be realized and consistently echoed by senior
executives, customer support, R&D teams, marketing staff,
sales staff, and strategic partners.
Brand Strategy – Brands are relationship building
tools. You don’t own your brand; your customer does.
Brands are the bridges that build strong and stable relationships
between you and your customers. That’s something you
can’t leave up to chance or luck. At consulting,
we get to know you and your customers. We identify market perceptions
and awareness, brand strengths and weaknesses as well as current
and ideal images and associations. Getting to know you and
your customers intimately allows us to help you build the relationship
that we call brand strategy.
Verbal Branding – Names are not merely a combination
of letters. A name has a presence that lends substance and
character to identity. It is a powerful tool for achieving
recognition among audiences and advantage among competitors.
Visual Branding – Your identity is more than
a graphic symbol; it gives form and unity to the messages and
associations that make your organization unique. At marser
Consulting, our purpose is to translate the strengths and significance
of an organization into compelling visual identities. We create
identities that are intelligent and memorable. Our team works
on the premise that good creative is a function of strategic
direction and superior design.
Digital Branding – The Internet is a force that
has changed the way companies handle business and branding.
At Marser Consulting, we know that your Internet presence
is a combination and extension of all brand elements. We will
be your partner in creating a successful online relationship
with your customers.
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