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Our Work

GRAPHICS [+] DESIGN

Graphic Design The use of graphic elements and text to communicate an idea or concept. This term refers specifically to the use of graphic media (such as color, symbol, and type) to communicate a style or expression. Our graphic designers combine text and graphics to communicate an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, web sites and any other from of visual communication.

Often applied to architecture, engineering, and industrial design, the statement form follows function applies to graphic design and desktop publishing too. For designers, form is the elements that make up our designs, our pages. Function is the objective of the design whether it is a sign giving directions or a book that entertains with a story.

Form
In print design, form is both the overall look and feel of the page as well as the shape and look of the individual components - the typefaces, the graphic elements, the texture of the paper.Form is also the format whether the piece is a poster, a tri-fold brochure, a saddle-stitched booklet, or a self-mailer newsletter.

Function
For designers, function is the practical, getting down to business part of the process of design and desktop publishing.

Form and Function Working Together
Function needs form in order to accomplish its goal. Form without function is just a pretty piece of paper. Function is deciding that a poster plastered around town would be the best way to inform the general public about a band's upcoming club performance. Function is specifiying how much the band can spend on that poster. Form is choosing the size, colors, fonts, and images based on the function and arranging the text and graphics so that the poster attracts attention and looks good.

Our Creative Process

• Who is the target audience and what are their expectations?
• Is the piece supposed to sell a tangible product or an idea?
• Is it to develop goodwill, create branding, or public awareness
  about a company, an event, an issue?
• What is the budget for this project?
• How will this project be distributed - by mail, door-to-door, in person, as part of a magazine, newsletter, newspaper, internet web site or book?
• What action is the recipient likely to take with the piece - throw it away, stick on the wall, file for reference, pass it around, fax it around, put it on a shelf?
• What elements are required by the client - specific colors, specific fonts, specific images?

Once we stablish the function of the piece and the practical parameters and limitations for putting the job together, we produce it into a form that supports the function by using our knowledge of the principles of design, creative vision and production.

Concept and design
This is how we develop ideas for layouts, try out themes, brainstorm on how to best present information for the customers and target audience.

Color selection:
Colors are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. As we design brochures, logos, and Web sites, our color theory are always in practice as to keep in mind how the eye and the mind perceive certain colors and the color meanings we associate with each color.

Font attributes:
Font selection is one of the most important aspects that bring a design project together. Fonts play a similar part in design similat to color, color is usually the first element in design to attracts the eye, but when combines with the proper font, it can add a whole new meaning to a word or an individuals perception of your message.

Telephone: 561.228.1485

Fax:
561.228.1887

E-mail:
info@marser.net