| |
Art
Direction
Brand Development
Graphic Design
Internet Strategy
IT solutions
Marketing
Multimedia
Printing Services
Client Services
Our Work
|
ART DIRECTION
Art directors are responsible for developing
advertising ideas and translating these into advertising for
print or television, in order to sell a client's product or service.
They also pull together a number of people to work on the production
of the advertising and give direction on how the final product
should look.
Art directors may do some or all of the following:
-
Review
advertising brief with accounts executive personnel
that includes the background of the client, product or service,
and the objectives of the advertising.
-
Think up creative
ideas for print, television, internet or direct mail
advertising in partnership with a copywriter and/or other
members of the creative team.
-
Ensure that the ideas are appropriate to
the client's brand
-
Create a visual layout of the advertising to complement
advertising copy
-
Create a visual sequence (storyboard) for
television advertisements
-
Present concepts and ideas to the client
-
Select proffessionals from outside the agency to work
on a project
-
Negotiate contracts with individuals involved in the advertising
process such as photographers, talent (people featuring in
advertisements), television directors and other production
workers
-
Co-ordinate the production of the advertising
-
Research the product, client or service.
|
Telephone: 561.228.1485
Fax:
561.228.1887
E-mail:
info@marser.net
|
